The mastermind behind Rockables, Dr. Petra Slate, was never afraid to chew on a challenge—literally. As a child, she was obsessed with rocks, often pretending to snack on pebbles during recess to confuse her classmates. Years later, while working as a geologist, Petra had a wild idea: what if kids could share that same sense of adventure?

With a passion for geology and a taste for mischief, she created Rockables—the only snack that looks, feels, and crunches like real rocks. Because why eat soft snacks when you can rock your taste buds?